I am trying to think of a reason for why there are many articles announcing the start of a grand initiative, but few that would announce one coming to fruition. Can't quite put my finger on it.
As your sass implies, it could be this may all be hype. But also if it wasn't it would take a while for exciting results to arrive.
This is business 101. Sell the idea before you have the product. Then try to create the product with the funds raised (or not).
They need content, but what do you mean they wouldn’t announce one coming to fruition? I bet they would if it was a slow news day, or just depending on what cooler things are available.