If people are already able to video chat, then why not call Apple directly?
Most places don't have ASL interpreters on-call or even to any degree among their staff, and often rely on external companies to provide (often pre-booked) ASL interpreter sessions to D/deaf clients.
It's really nice that Apple is making this available so easily and accessibly, and in-house. Just being able to click and connect to an Interpreter is a great improvement in accessibility for ASL users.