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That’s going to cost Apple billions to put right if it becomes a widespread problem

If there's anything widespread it's happening at the beginning of the shipments, so the number of units affected could be quite low since most people who bought or would buy did not receive their devices yet.

A real disaster could happen if it strikes 1 year later. On Samsung's case of battery fire, not only they had to do a recall but they had to collect the devices in special containers and the dangers of their product was advertised on planes for years to come. Yet, Samsung recovered gracefully.

Could be similar to what happened to the 2013 MacBooks with burn-in, Apple were using panels from several manufacturers and only the LG ones were affected by this extreme kind of burn-in.

One would expect them to run QA checks on those screens if they had the exact same issue before.

I had one of those. I remember taking to the Apple Store and they actually suggested I'd caused it. That lead to a pretty funny and loud conversation where I cost them a bunch of sales. I walked out with a new one that didn't do that.

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