I'm actually surprised that no one else is curious about why some apps take 1Mb and others 10Mb and so on, or their contents in general. Sometimes it's because they have a ton of images, a little 3D engine or whatever. The replies about filters in this specific case make sense.
If I'm going to be using an app on a daily basis for an extended period of time, the speed concerns I care about are how long it takes the app to start up once launched, and how long it takes me to accomplish tasks. Over the lifetime of using an app, I'd argue that an extra two or three minutes in the app's initial download is little more than a rounding error.
But if we're talking about speed specifically, do you think a 10Mb app would be or load faster than a 1Mb one? This makes me wonder by the way... Does a non-optimized image (part of an app UI, not a photo) take longer to display in a mobile?