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> In a free-market economy, the companies that make less optimal decisions will have their lunch eaten by those that don't.

When the downfall of some of these companies takes more than a life time, who gives a hoot?

Lots and lots of companies are starting to be too big to (fully) fail.

It's the end consumer that has to pay for every extra bit of overhead accumulated along the way.

And the bill isn't delayed by a lifetime either.

Who pays venture capitalists and executives?

Did you confuse my comment with someone else's?

When it becomes too big to fail, it feels to me something other than the market is intervening to keep it alive.