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Previous logo(s) for those who don’t remember offhand:

Should have stuck with the fish head one

And that was a questionable decision at best. It just seems the company is trying too many things too fast and nothing is sticking.

I cant wait for the new range of Aocia phones

Obligatory whenever a company changes logo for a "strategy shift": https://www.youtube.com/watch?v=6KbRA2RjhgQ

How about company that changes it's name for strategy shift?