That’s just insulting to the intelligence of their potential users (presumably, smart ML engineers that can see through that gimmick of a benchmark)
That's the reason for my comment, if they were targeting smart ML engineers that can see through the gimmick, you'd expect them to market differently.
How many people fall into the intersection of “wants to do matrix multiplication really fast, and willing to pay for it”, “only knows pure python and can’t touch numpy”? Is that segment of the market worth investing $100M into?