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It's becoming obvious that Musk never had a workable business plan for Twitter --- so why buy it?

Twitter was never really about "free speech" and it still isn't. Now it is about "Musk speech" --- which many advertisers (and individuals) want no part of.

I would expect a business "genius" to have a workable plan at least on par with a Shark Tank contestant --- but apparently not.

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ego. he didn't like being criticized. He didn't like being limited. He wanted the musk network, and he didn't care. He believed his own bullshit about being a super genius when in reality he's just a rick asshole who was amazingly good at finding people to make him rich.

That's his skill. Finding specific kinds of people. That's it. And for Twitter he thought that his personality was gonna be enough. It wasn't.

He tried to buy a controlling board chair. He wanted to do this on the "cheap" but in the end he ended up letting his mouth do the thinking.

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