Well, finding and then publishing the name of the least viewed wikipedia article would then drive up the view count, nullifying the initial reason for the search!
Personally, I think the reflexivity is part of the fun if you do a followup analysis. For example, I recently scraped WP to find 'the first unused acronym on Wikipedia': https://gwern.net/tla - it turns out to be 'CQK', and I'm looking forward to checking back in 10 years or so to see if anyone wound up using 'CQK' for a company or something, precisely because I wrote it up. We'll see!
TBF, he's analyzing a 2021 dataset, and that will of course not be affected.