There are a few red flags for me here:
1. I can't find any information on the website about the company itself, where it is located, or who runs it.
2. The testimonials are described as being from "early Sol Reader customers," but I don't think they've shipped any of these yet, so without anything more specific than "Dave B" or "Maya S" these at least seem fake.
3. The images of the device look like renderings rather than actual images of the hardware.