Off-topic, but doesn't the guy in the article look like the "Aliens meme" guy?
https://cdn.geckoandfly.com/wp-content/uploads/2013/03/ancie...
https://cdn.geckoandfly.com/wp-content/uploads/2013/03/ancie...
important piece of hacker news history: https://news.ycombinator.com/item?id=8863