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For the youngins, in the mid 2000s they branded a very similar service as “Google Web Accelerator” by saying their servers would deal with TCP slow-start for you faster than your home connection. The goal of course was to get you to tunnel all your traffic through their tracking/stalking engine.

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And let's not forget the recent failure of AMP.

Resulted in URLs ending in .amp and sad failure of an application.

Once as an attempt for content control.

Wait. They killed AMP? I mean I don't miss it but that's something I never thought would end up in the Google graveyard.

I don't think it's technically dead, yet but it may as well be (thankfully)

Amp links still exist

Iirc they also had something that would replace all the images on the page with webp to save on mobile data.

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