Not sure if this fits, but: the ability to have food delivered from any restaurant I want (say within 5 miles of me), when I want.
I've used them twice so far, there's an extra time associated with delivery because they first have to go to the restaurant and order, then wait and deliver to you, but it's worth it, although I've only used them for McDonalds and Burgerking so far, both were delivered in ~90 minutes. They support about 100 different places, fast food and real restaurant.
Shame their website design is absolutely awful.
That this seems to exist in a number of areas suggests that it's hard to scale outside of a certain geographic area.