> Truck buyers are very conservative in both the political and non-political sense, making them much slower to adapt new technology.

While there is some truth, this is a meme. In places like Texas, truck ownership cuts across many lifestyles. You're as likely to see an attorney or doctor drive an F-150 as opposed to the stereotypical Mercedes. Walk around the parking lot of tech companies in Austin - you'll still see trucks.

> Electric trucks haven't achieved product-market fit quite as well as electric cars have. Long range towing is a weak spot.

Many pickup owners will never tow anything. They may carry weight in their bed, but overall, they're rugged cars capable of non-paved terrain.

For those using their truck for work, the Lightning actually provides some unique advantages over their gas counterparts, powering equipment.