Well, as you probably knew when you wrote this comment, there are locations which are more expensive.

If you would want to, you could probably spend double that and not even get drunk, by e.g. booking a table or w/e...

Whether it is rational/reasonable to do that is something I cannot answer generally (obviously) but to me it is not. However, as such things exist they have to be reasonable enough to some one, as they are being used.

Bottle service. Buy a few bottles of vodka etc for $100-200 each, and you get a table to sit at and get the VIP treatment.