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But at the same time, they always have struggled in finding alternative verticals to make money from, outside of search and ads. That’s why I always thought their end goal with Fiber was to own the pipe and whatever else was at the other end. They could have become a major ISP in the USA.

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But broadband can't generate Googly margins and they failed to find breakthroughs to reduce fiber costs.

Cloud also can't generate Googly margins but they're willing to invest in that.

Cloud margins are pretty big. Or they should be given what they charge.

Google already works at a cloud level. I wouldn't be surprised if Google cloud isn't part R&D for internal systems.

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