A few days ago, I randomly decided to click on Mark Zuckerberg's instagram account and see who he's following. He appears to be following several AI avatars based on actual celebrities, but with different names. There's a Paris Hilton lookalike that's called 'Amber'. The avatars have a few short videos posted which are VERY realistic, I almost couldn't tell the difference. My guess is the plan is to pay real celebrities $$$$ for their image and likeness and turn them into personal avatars hyper customized to each audience. Imagine Kylie Jenner or Taylor Swift personally checking in on how your day was, while actively asking questions, giving commentary, etc. And of course, they'll be ocassionally recommending how awesome you'd look in the latest outfit from <paid brand>.