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I don’t care what Apple or Google “cares” about; I am deeply skeptical that multi-billion-dollar companies even can “care” about anything.

But if you look at track record and technical implementations, Apple has less incentive and less capability to abuse my personal info. Its just a pragmatic thing, no need to bring principles into it.

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Apple doesn't have less incentive and their capabilities are catching up

Apple doesn't make their money by collecting your information. they make their money mostly by selling you expensive stuff and by selling you streaming services.

No, they make money by selling ads.

Their ads business is pretty minimal and is much smaller than their hardware business.

They sell ads in their App Store in the search results and some listings. They also sell regular display ads in the News app which does not have a massive following.

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