I've addressed these questions in several other comments in the thread. To repeat: no laws/rules of any kind were broken. Nobody was harmed. Nobody who was a user of the site in those days has complained of feeling deceived. It's a funny, playful thing to do with zero harm done. I like funny, playful things. The only people who care about this are people who like to finger-wag. Knock yourself out if that's what you like to do.