What is old is new again. The Chicago Tribune writing in 1992 about restaurants naming themselves to get a better listing in the phonebook:
"`A ALPHABETICAL ADVANTAGE` HELPS BUSINESSES" https://www.chicagotribune.com/news/ct-xpm-1992-11-08-920411...
"`A ALPHABETICAL ADVANTAGE` HELPS BUSINESSES" https://www.chicagotribune.com/news/ct-xpm-1992-11-08-920411...
I don't know if these stories are true.