A magazine moving to the cloud dissolves in thin air. Reading the articles with a low entry barrier is something for the beach, the cafe and the train. That will not happen eletronically. Also "casual reading", where I read a 2nd or 3rd article, besides the one that drew my attention, won't happen anymore.

Charles Simonyi said in his Bravo Demo about electronic documents "there is no such thing as an original anymore" https://www.youtube-nocookie.com/embed/q_Na1SJXSBg?t=371s

I may execute a special right of termination of my 15-year membership.