> My feed is full of posts that have obviously had more effort put into it than most of what I used to see. Megathreads about AI, thoughtful, longform narratives that could have been blog posts, carefully curated images, and super-positive business updates. It’s mostly engaging stuff.

I think that simply, it is NOT an engaging stuff. That is why author is bored by it. It is content author think "should" be engaging. Seriously, following two are pretty much opposite of engaging: carefully curated images, and super-positive business updates.

These two are definition of the boring. And while the long form narratives have potential to be engaging, just being long form does not make the thing engaging. The content actually have to be engaging.