A better target would be Itanium: that was in his era and showed the danger of picking the wrong gamble. They wanted a proprietary platform which couldn’t be copied by AMD, Cyrix, etc. but they staked the whole exercise on a highly speculative CPU design and made a number of horrible tactical errors like trying to screw a few million in compiler licensing out of developers at the time when their multi-billion bet-the-company investment crucially depended on developers porting to a chip which was critically dependent on having the best compiler. Being paranoid about preventing competition lead them to be shockingly cavalier about their plans being robust.
Heh. Nice
BTW Andy was not the CEO in times of this inflection point.