Let's consider other options. What about:

- Select "Watch ads later" a few times, until required, so time sensitive situations aren't bothered

- Choose "Watch 1 long ad, then no more today" and pay the piper all at once with a couple minutes of ads.

- Only relevant ads! When I worked at [video game news co], video game content got video game ads. The now defunct Grooveshark's ads were bands showcasing their music and upcoming shows.

And doesn't this Youtube ads issue seem like Google is getting desperate for ad revenue? Like they have a lever and they're pulling it to 100% now.