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Facebook's ARPU in Europe over the trailing 12 months was $69.72 or $5.81 per month.

Considering only the most dedicated users are going to pay for this, Meta is most likely losing money with Ad-Free version

Source: https://s21.q4cdn.com/399680738/files/doc_earnings/2023/q3/p...

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Nit: they don't actually lose money by offering a subscription, they just make less money than if they didn't offer one.

Same thing.

It would be same thing if their business was losing money, which it isn’t.

The legal concept of "lost wages" is the money you would have earned if you had not missed work. This is no different. There is an opportunity cost to everything.

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