A friend of mine started a window washing business. We'll call it "Willy's Windows". He had a great reputation and the business reflected his name. He sold the business, and the new owner kept "Willy's Windows" because it already had a reputation attached to it. And that's your answer. Even through Acquisitions, major company changes and refactoring, a name carries a reputation. And when it's a good one, they keep it, even if it means nothing in their new state.