Apple showcased their continued silicon innovation with the new M3 chips. Here's what's new:

Performance Leaps:

  * CPU Up to 15% faster than M2
  * GPU Up to 30% faster than M2
  * Neural Engine 60% faster than M1

New Capabilities:

  * Hardware ray tracing support
  * Up to 128GB unified memory (M3 Max)

Efficiency:

  * Built on 3nm process
  * MacBook Pro up to 22 hr battery life

Value:

  * 14" MacBook Pro starts at $1599
  * 24" iMac starts at $1299