Why is it ridiculous to allow for tax-excluded display of pricing? You couldn't run a TV or newspaper ad with tax-included pricing in the US since there are so many different taxing jurisdictions here (more than 13,000, as of early 2023).

Perhaps what's ridiculous is that we have so many different taxing jurisdictions.

Well the average VAT in Europe is about twice as high if not more than the average sales tax in the US.

So I’d rather have to do some basic math but save 10% (of course different tax rates only partially explain the price difference, it still is significantly more expensive in Europe without VAT)

> ridiculous tax-excluded display pricing

Why is that ridiculous? I don't pay sales tax, what else would you have them advertise?

I think this is brilliant: let the people know how much of the price actually goes to the company, and how much to the government. Helps people make an informed decision on who's to blame for high prices of everything.