Nothing Apple hasn't been doing for years at much greater magnitudes without many objections from the tech crowd.
Makes me sick to the stomach, but everyone seems to love Steve Jobs, the genius inventor, that never actually invented anything and died of a treatable cancer because he actually was a complete moron and didn't get treatment, because "he knew better" and opted for alternative medicine. Which reminds me of the joke: "You know what they call alternative medicine that's been proven to work? Medicine."