> That is a position that only the privileged can take. There are a lot of people who are happy to pay for services with personal info rather than cash because they have to save what little of the latter they have to pay for things like food and shelter.

What's the value of a persons data if that person cannot afford any of the products which are advertised using that data? On the other hand, persons on a limited budget are sometimes most happy to spend money unwisely.