The finance industry tends to offer way more for people with a strong technical background to do quantitative analysis work.

To use real world examples, no amount of money you offer Salman Khan now would pull him away from his non-profit Khan academy to go back to the hedge fund industry.

If you're going to point to your step 2, then that sounds like a tautology. "Attract good people who would make a move for more money. Offer them more money"