Comment by Katelyn | Hacker News Reader

Comment by Katelyn | Hacker News Reader

- I can really see this type of service blowing up, once you find the right product/market/fit.

- The slider above-the-fold on the 'shop' tab distracts me from the rest of the page. It wasn't intuitive to me that I could scroll down to begin shopping.

- A simple filter would be a great addition to the 'shop' page. It'd be nice to filter by type (e.g business, creative, etc.), price or design (rustic, elegant)

- I wonder if you would see more sales if you tried a/b testing your pricing model a bit. Is there a reason why you charge the extra $5.00 for edits? If the shopper pays $99 to own the theme, shouldn't he be entitled to edit it as much as he pleases?

- You're looking for resume writers. Have you connected with Hagan Blount? I believe he designs Infographic resumes. (http://haganblount.com/resume). Some of your designs require users to highlight a quote, etc., and I wonder if they could use help writing out these areas.

Thanks for the advice.

- Any suggestions on how to make it intuitive to scroll down?

- We've thought about filtering but we've honestly seen no trends in which professions pick which designs - it's been all over the board.

- The shopper doesn't own the theme. Due to the copyright agreements that we have with the designers who created the resumes and the font foundries who created the typefaces, we aren't able to release the source files to be edited. Also, most folks don't have or can't use inDesign, which is what we use to typeset the resumes. We've tried to keep the price of edits low at $5 as a service to our customers because in early testing, we came across this as an objection. People need to revise their resumes or have different versions. We wanted to reduce friction there. We obviously don't make money on this but we just think it makes good business sense and is good customer service.

- We don't want to get into writing resumes. Instead, we'd rather partner with resume writers. They have a captive audience that's shown they're willing to pay for resume services. We'd rather get referrals from them than compete with them.

re: suggestions on how to make it intuitive to scroll down:

On the shop page: An anchor link that sits above-the-fold with a call-to-action like "start shopping" or "browse designs" would probably make it more intuitive. Anything that shows me a peak of what's below-the-fold would help.

Since the main slider occupies all of the above-the-fold real estate and has its own horizontal navigation, I just assumed I was 'done' with the page once I had scrolled through each slide.

Reply on news.ycombinator.com