There's definitely been a lot of good thinking and guidance around the government for a long time.

The real difference here is that the Government Digital Service is empowered to actually build some of this in-house and so the principles are emerging from actual practice. We're also able to get involved in some procurement processes very early on and work with the appointed suppliers. We're also hoping that other people putting them into practice will come back with feedback we can incorporate to make them better and illustrate them more fully.

Getting these principles thoroughly embedded is going to be a long journey, but they're a far cry from being just another good practice document that'll be ignored.