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I'd also note that the people around often profit from these things as well. It's not like the CEO is doing something only for the CEO's benefit. The other people involved lived lavish lifestyles with high salaries and were looking at a huge pay day. They didn't just go along with it. They were looking to profit from it.

yeah, I agree you don't want to prosecute the CEO exclusively every time, but beyond that, I dont think it makes much of a difference with respect to deterrence. Nobody thinks they will get caught to begin with, so the severity doesn't matter much.

Prosecutors need snitches.

nobody talks, everybody walks.