> Politicians and leaders communicating like they are 12 year old schoolyard bullies is ineffective.

On the contrary, it is extremely engaging. That is part of the problem.

The other problem is that they have always communicated like twelve year olds. Just go back and read some of the backstabbing in newspapers shortly after the U.S. was founded. But a few tech companies have essentially hijacked the way we get information with relentless engagement optimization, at any cost, so now this insulting is blotting out the sun.