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How ubiquitous are ad-blockers in the wild with normal/average people?

Anybody know roughly what percentage of users have any ad-blocker installed?

Among certain types of people that frequent HN they're probably pretty common for desktop browsers but among regular folks who don't have tech savvy kids or grandkids I'm guessing they're somewhat less common.

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I think we'd all be surprised. My elderly parents are not tech geniuses, but between my brother (who is in IT) and I, we keep them robustly geared up with web safety software like adblockers and antivirus. And you go visit their friends in the over-55 community, and these people aren't savvy enough even so much as open an E-mail client, but somehow every one of them has at least some kind of blocker installed. This isn't the days of grandma isolated in her house on AOL. Everyone knows at least one tech wizard, and the wizards spread the gospel and help to install.

"As of 2021, 27% of US Internet users used ad blocking software" - Wikipedia

It'd be interesting to look at why and how that 27% started using ad blocking software.

I'm suspicious that that 27% of users is mostly made up of a specific subset of tech workers and their family and friends.

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