Maybe they could cut everyone’s hours and keep more people employed? This would make surging to meet future demand spikes much more easy. Novel idea I know.
Or is that decreased demand for this company only?
There are plenty of people who simply can't afford to stay at a company when their pay is being cut by 10% or more. They need pretty much all of their salary to pay bills. Taking such a pay cut is only an option for the higher incomes, where there is some jiggle room due to significant discretionary income.