zig does seem like a much more reasonable c/c++ replacement than rust.
Maybe there's a few niches (single player games?) that don't need memory safety...
Zig and Rust have a lot of the same and a lot of different stuff to offer. I drank the Rust koolaid, but I thought for a long time Zig or Nim would be the most popular C alternative.
It’s all about the macros, it seems. Rust’s macros are not the best in the world, but they are really good.