Imagine being the person who took a rock solid brand like HBO and flushed it down the toilet…
Granted, I don't think Oleato is enough to kill Starbucks, but my takeaway of the whole thing was that sometimes these C-suite guys end up in positions where everyone around them is too afraid to say "what the fuck are you doing."
But reading more about it, seems they put way too much oil in the coffee. Super Coffee has 3 grams of MCT oil, I'm seeing Oleato with 34 grams of oil reported in a Grande.
So trying to convince people to drink something bitter adding something else that is also bitter, like olive oil, is something only someone completely disconnected from reality would do. The super rich are definitely lost to the rest of the world.