What can be worse than the major ISPs in the US? They offer last decades technology (cable) at extremely high prices (compared to other western countries), have frequent outages, questionable business practices (have you gotten your internet security package surcharge yet?) and generally make you want to move somewhere where Fiber is available. I have no doubt that they would want to make me pay even more money for being able to watch Netflix in 4k (vs their cable TV offering) if they legally could.