YouTube's adblock war is backfiring [video]

youtube.com

6 points·simple10··5 comments

Louis Rossmann video. He mentions AdBlocker paid version is still apparently blocking ads on YouTube and that people are experimenting a lot more with different extensions and browsers to get around YouTube ads. Basically, he's claiming that YouTube has significantly raised awareness about the existence of ad blockers to a much wider audience who previously didn't know about or didn't use blockers.

I keep several Chrome profiles specifically for different YouTube accounts. Different channel subscriptions and ad profiles. I used to enjoy the ads. It was a fantastic way to discover new products and services from smaller brands. But in the last 6-12 months, the relevancy of ads has declined a lot for my profiles.

I'm not sure if the decline in relevancy is due to more brands buying ads with broader targeting or if Google is somewhat losing ability to hyper target due to increased privacy regulation. Hard to tell. But the ads have gotten a lot more annoying IMO in recent months. I guess it's time for a new Chrome profile to run a test from scratch. lol

Links to previous related (not the same source) threads:

YouTube's Ad Blocker Crackdown Spurs Record Uninstalls

https://news.ycombinator.com/item?id=38128765

YouTube crackdown leads to ‘hundreds of thousands’ of ad blocker uninstalls

https://news.ycombinator.com/item?id=38130447

Quite ironic, as YouTube and Google all but invented the Streisand Effect

I doubt it will be and different than Netflix crackdown

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