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Hinge: $25/wk or $12/mo and discounts for longer subscription times.

Bumble: "Premium" upgrade "from $29.99"

Tinder: Different levels. Tinder+ starts at $12.99, Gold starts at $18.99

I presume each has a discount for length of subscription but still quite expensive given their history.

How is it $25 per week but $12 per month?

Strongly incentivizing monthly subscriptions versus weekly? I do not know but that is what it says. Is does not seem like low balling.. more like high balling? It does seem very strange.

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