As a techie who understands that there are many different types of USB-C and HDMI cables depending on what you need to use it for, it's an incredible amount of effort to find the right thing to buy.
When you consider that most brick and mortar stores (I'm looking at you, Currys PC World) massively rip you off with £100+ gold plated HDMI cables, and the search results on Amazon are filled with knock-off Nigel rubbish (or worse, listings that out-right lie to you)... it's a total minefield!
Imagine what it's like for the average consumer! A complete disaster!