The new design idea is great. The lower hanging fruit for conversion is addressing the ~5s pageload time. I was left without graphics for nearly 4 seconds (10mbit duplex connection)
http://tools.pingdom.com/fpt/#!/EJEPcYv2P/iamexec.com
https://developers.google.com/speed/pagespeed/insights#url=i...
Also, what do we need SSL for on a landing page?