Underprice to avoid or drive out competition and encourage lock-in, then increase prices when you no longer have competitors or your user base is large enough and reliant enough that your attrition is manageable. Then you sell to a bigger company who grinds it up and integrates into their own products. Same as always. Bonus points if you claim to be open source for the free marketing and/or free development/testing in the form of user contributions before switching to a proprietary model.
Shouldn’t we have a standardized corporate strategy bingo card by now?