McSweeney's is misinterpreting Rand. Rand isn't about making money. She's about creating good products and making money because people like what you've got. Kind of like how 37Signals does today: they're the "Atlas heroes." They do what they want, they don't compromise, and they're reporting doing well despite the crash because they're making something that people want.
McSweeney writers aren't bad, but they're immature. They take low shots and they're willing to be lame for laughs. In a way, kind of like Dave Eggers, who's quite good but who could be a lot better if he stopped the annoying little games. I like reading them on occasion, but this was one of their weaker moments.