I once talked to someone who used to work in the timeshare business, at a European tourist city. Their job was to get tourists to come to the pitch. They would get paid different amounts depending on the tourist's nationality, with Northern Europeans being worth the most, except for Finns, who were "worth" nothing (his boss said that all they wanted to do was drink, and would never sign up). So his trick was to find Finns, get them to come to the pitch with the lure of free drink, but just say that they were Swedish, so he would get paid at that high rate.