Yeah it's exactly like buying Gucci, except if it was dispensed in a slot machine and you had to spin it 100 times to get the clothes you want.
And the odds of the machine were rigged and personalized to you, which is illegal in real gambling
And the odds of the machine were rigged and personalized to you, which is illegal in real gambling
Now you just buy what you want.
Like you go into a store and buy a Gucci wallet. You go into the Overwatch store and buy the latest One Piece Collab.
No slot machine or anything.
Not sure if you're into buying designer stuff, but that industry is going in a similar-ish direction.
People buy a bunch of undesirable crap just so they can be put on the VIP list and maaaaybe get the opportunity to purchase the actually desirable products at a far below market price.
Not sure if Gucci themselves do this, but I know Rolex and at least one of the big handbag brands (Hermes?) operate this way.