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Buying from your website might burn the requisite amount of money, but it wouldn't be conformist enough.

Signalling conformity with social norms is also important to some people.

that guy selling glass with a Russian royalty like name in every mall around the world beat him to it anyway

That place always confused me. I was like, "So what's this stuff made of? Uh huh, okay, and why exactly are these tchotchkes and brooches and stuff worth this much?"

What is the Mona Lisa made of, and how much is it worth?

It wouldn't be worth much if there were a million of them and none had a credible claim on being original.

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