Its the overall product and packaging.

Herkou is famous as being the first Rails PaaS to gain traction that was really "easy" to get started and push live.

This experience felt very similar - an impressive feit indeed, a similar feeling to what Herkou instilled the first time I saw their service.

The drag-and-drop web architecture super-easy-deployathon has that same slick awesome vibe (which is a good thing!), but coupling that with a similar layout, color scheme, and information architecture and its the first thing I jumped to.

Not a bad connection per se, but the original thought was "the guy that did the www site sweats herkou hard".